Denny's Neonopolis Network
Denny’s Neonopolis Network
Denny's Corporation - 2013

Denny’s Neonopolis Network – Denny’s Corporation – Flagship restaurant – Las Vegas, NV – USA – 2013 – Façade on Fremont Street with network ribbons surrounding the patio
The purpose of this special Denny’s is to re-shape the restaurant’s international image for the 21st Century, without losing the recognizable features of its classic diner history. The ground level exposure of the Neonopolis is wrapped in an undulating, egg-yellow, aluminum sheath – creating both a unique form of Las Vegas signage and a building within a building. The linear façade elements also include a continuous flow of network-like fragmentation, providing an architectural context to celebrate Denny’s legacy of hospitality as ‘the original social network.’

Denny’s Neonopolis Network – Denny’s Corporation – Flagship restaurant – Las Vegas, NV – USA – 2013 – Fusion of façade network ribbons into the Fremont Street wall

Denny’s Neonopolis Network – Denny’s Corporation – Flagship restaurant – Las Vegas, NV – USA – 2013 – Entry to restaurant

Denny’s Neonopolis Network – Denny’s Corporation – Flagship restaurant – Las Vegas, NV – USA – 2013 – Interior with wedding chapel

Denny’s Neonopolis Network – Denny’s Corporation – Flagship restaurant – Las Vegas, NV – USA – 2013 – Patio area facing Fremont Street

Denny’s Neonopolis Network – Denny’s Corporation – Flagship restaurant – Las Vegas, NV – USA – 2013 – Detail view of façade Network ribbons